Vision, Mission & Our Values

OUR Vision:
Producing More, Conserving More, Extending and Enhancing Human Life.

OUR Mission:
Guided by relentless focus on our vision, we will constantly strive to implement the critical initiatives required to achieve our vision. Our mission is to take Care of the Present, Plan for the Future, and Benefits for your Business, by providing high quality care and services to our customers & stakeholders.

Around the world – across language barriers, diverse customs, and unique cultures – Avenger shows great consideration as we implement best business practices, will committed towards enriching the lives of people we touch.

Avenger core values guide us in how we conduct ourselves—professionally & personally. Our core values are the practices, we depict in our everyday working, in a dynamic ever-changing world of agriculture, keeping our core values constant. These values underlie our work culture; how we interact with each other and the strategies we implement to achieve our vision & mission.


We are personally accountable for delivering on our commitments.

We uphold the highest standards of integrity in all of our actions. Integrity is one of our most cherished assets.

Respect for People
We value our people, encourage their development and reward their performance.

Team Spirit
We work together across boundaries to meet the needs of our customers and to reach win-win situation for our customer and company.

We provide outstanding products and unsurpassed service that, together, deliver the premium value to our customers.

We will provide the full information required. We will communicate openly and sincerely. We appreciate feedback.

We take pride in our ability to Innovate, Create and Deliver. We create new technologies, improve farming processes and introduce never-before-imagined products to the marketplace.

A Will to Win
We exhibit a strong will to win in the market place and in every aspect of our business.

BUSINESS VALUES: No. 1 in Customer-Perceived Quality

We expect to be recognized by our customers and users for delivering the highest quality of products and services.

Customer Commitment & Focus
We are committed for dealer profitability, and fully aware that it is instrumental to our success as well, and we expect to be the preferred supplier.

Employee Focus

  • We value our employees and develop employee’s skills and qualifications.
  • By continually enhancing the leadership, business and people-management skills of our current and potential managers, we expect to have employees who can provide the necessary process improvements to achieve corporate goals.
  • We expect our leaders to be proactive and show the way, by setting the rules.

Ethical Standards

  • We commit to conduct ourselves in an ethical manner and act as a good corporate citizen in all communities in which the company operates.
  • We care about the natural environment.
  • We wish to protect the environment from harmful influences, conserve natural resources and promote environmental awareness in all of our activities.

Dealer Focus
We develop relationships that makes a positive difference in our customer’s lives, as well as we create excellent solutions for them by carefully listening and understanding to their needs and exceeding their expectations.